In 1979 Chrysler’s Lee Iacocca stated the failure of Chrysler would be an American tragedy, something all US citizens needed to rally around. “Bail out or bust” were the headlines and if anyone knew how to rally the troops it was the likeable, charismatic personality of Mr. Iacocca.
Mr. Iacocca lead customers into the showroom with $50 test drive offers that were simple and sincere… “Buy a car, get a check” consumers became the beneficiary. Iacocca’s style never lead on “the end was near”, rather he communicated what would be and how each and every American can participate in the company's turn-around.
Twenty Nine years later Chrysler is struggling, and with diminishing cash reserves, all domestic brands are on life support, however unlike 1979, few public and political “get well cards” are sent.
Today (for the most part) Americans view domestic leaders as hidden elitists, placing profits ahead of its customers.
Maybe public opinion is absorbed from the simple fact of how the big 3 communicate.
Recent announcements to “take back” attractive consumer leasing programs were communicated as “in your face”, “take that” type punishment to loyal customers everywhere.
Honda's CEO kicks back his chair in a pose resembling Mr. Iacocca's book cover... the title of the book "Thank you".
Editors note: Exception to Mr. Bill Ford Jr.
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